Omar Akhtar is a digital marketing analyst who publishes research and advises companies on digital marketing innovation. Omar is an industry expert, creator of Altimeter's renowned "5 Content Strategy Archetypes" framework, and is a respected speaker on the topics of digital marketing innovation, content strategy, and marketing technology.
Omar is regularly quoted as a technology expert in leading publications, including NPR, Yahoo News, CNET, Forbes, Digiday, TechCrunch, and the San Francisco Chronicle. He was the editor-in-chief of the digital marketing blog, The Hub Comms, and was a writer for Direct Marketing News, PRWeek, Fortune Magazine and The Brooklyn Ink.